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Welcome to MBA Research and Curriculum Center’s
                               Conclave 2018!
Friday, October 5 • 4:30pm - 5:45pm
Hallmark: Transforming the Business; Enhancing Our Reputation - Opening Session sponsored by DECA, Inc.

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Transforming the Business; Enhancing our Reputation

In 2015, Hallmark restructured its business into a portfolio strategy to be more competitive in the greeting card and specialty retail spaces. With the move, the 105-year-old company took a hit in the headlines and in its hometown of Kansas City as it positioned itself for the next 100 years of growth. Hear how the company then set up its reputation for a rebound. Audiences will learn the four key areas Hallmark identified to highlight, a five-part strategy that guided its efforts, and historic “firsts” that were accomplished along the way. Enjoy a case study on navigating the waters when a tough decision is ultimately the right decision for the long-term growth of a business.

For CEUs, please complete the end-of-session survey: https://www.surveymonkey.com/r/B9VP3GZ

Speakers
avatar for Andy DiOrio

Andy DiOrio

Public Relations & Social Media Director, Hallmark Cards, Inc.
Andy DiOrio, APR, is the public relations and social media director for corporate reputation at Hallmark, where he has the privilege of telling the company's story and influencing public opinion about its portfolio of businesses and brands. A more than 15-year veteran in the communications... Read More →


Friday October 5, 2018 4:30pm - 5:45pm
Grand Ballroom EFG 2nd Floor

Attendees (59)