Transforming the Business; Enhancing our Reputation
In 2015, Hallmark restructured its business into a portfolio strategy to be more competitive in the greeting card and specialty retail spaces. With the move, the 105-year-old company took a hit in the headlines and in its hometown of Kansas City as it positioned itself for the next 100 years of growth. Hear how the company then set up its reputation for a rebound. Audiences will learn the four key areas Hallmark identified to highlight, a five-part strategy that guided its efforts, and historic “firsts” that were accomplished along the way. Enjoy a case study on navigating the waters when a tough decision is ultimately the right decision for the long-term growth of a business.
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