Welcome to MBA Research and Curriculum Center’s
                               Conclave 2018!
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Sunday, October 7 • 3:15pm - 4:05pm
Mission Awareness Through Branding

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Kristie Larson, Director of Education and Tami Parr, Director of Marketing and Communications at American Royal—an iconic part of Kansas City history since 1899—will highlight the rebranding process the organization went through several years ago to help change public perception of the organization and their mission. Once known as the host and organizer of the World Series of Barbecue (which they still are), they are also becoming known to the public as the nonprofit that gives over $1 million annually for youth scholarships and heavily supports agricultural education programs.

Learning Objectives:
  • Understand how mission articulation affects a business brand
  • Articulate decision making processes around rebranding
  • Understand major steps in rebranding processes
  • Understand how to focus events around rebranding
  • Understand benefits of a mission awareness campaign

For CEUs, please complete the end-of-session survey: https://www.surveymonkey.com/r/ZC5SY7S

avatar for Kristie Larson

Kristie Larson

Director of Education, American Royal
Kristie Larson is Director of Education for the American Royal Association in Kansas City, Missouri. In this role, she oversees all of the association’s agriculture education programs, outreach initiatives, and scholarships. Kristie is also the curator of the American Royal Museum... Read More →
avatar for Tami Parr

Tami Parr

Director of Marketing and Communications, American Royal
Tami Parr is Director of Marketing and Communications for the American Royal Association in Kansas City, Missouri. In this role, she oversees the association’s marketing and communication efforts including the organization’s public relations, all communication vehicles, website... Read More →

Sunday October 7, 2018 3:15pm - 4:05pm CDT
Union Hill 2nd Floor