Ryan will talk about how basic marketing concepts are applied to Kansas Speedway and NASCAR events and marketing techniques utilized to reach their core audience. He will also highlight the ways marketing NASCAR events is evolving to include changing demographics in the current NASCAR era which includes building relationships with media outlets that can help them market to, and fold in a more diverse audience.
For CEUs, please complete the end-of-session survey:
https://www.surveymonkey.com/r/ZXS5ZLY