Steve Weaver, Founder and Owner of The Candle Lab, which has multiple locations in Ohio and Pennsylvania (with a new partner store in Kansas City) tells us how he grew success by selling experiences instead of candles. Steve, who is a thought-leader in the area of business technology will share his insights with us on the future of business, and help us make sense of current innovations that are already changing the business landscape.
Steve is a friend of MBA Research, and a fan of business, marketing, finance, and entrepreneurship education within CTE. He has previously spoken to High School of Business educators and to the MBA Research staff about his experiences as an entrepreneur and the future of business.
Participants will be able to:
- Identify marketing techniques for selling experiences
- Understand how to apply experiential selling techniques to different customer groups
- Identify current, cutting-edge technology being used by businesses
- Identify future technology that will change the business landscape
- Access resources to learn more about the future of business technology
For CEUs, please complete the end-of-session survey:
https://www.surveymonkey.com/r/5X6WFLF
