MBA Research Conclave Curriculum and Teaching Conference

Breeze will share the integral part that communications work plays in the success of Kemper Museum of Contemporary Art as she works to build partnerships throughout the business community. Sharing Kemper Museum’s story is one of the ways she has developed important alliances, created opportunities to collaborate, and highlights how the intersection between business and art allows the Museum to carry out its mission.

For CEUs, please complete the end-of-session survey: https://www.surveymonkey.com/r/BTBYYYB

In his presentation, Mr. Keown will share Barkley’s strategies on developing cultures of innovation and intrapreneurship within their own company. He will also highlight several case studies in which Barkley has worked with other companies to help them develop cultures centered around creativity and innovation.

Participants will be able to describe:

• The importance of, and elements of workplace cultures
• Conditions necessary to change workplace culture
• Steps to design and implement workplace culture changes
• Benefits of workplace cultures centered around innovation and intrapreneurship

For CEUs, please complete the end-of-session survey: https://www.surveymonkey.com/r/JVSXS58

Learn how data impacts Baseball Operations decisions with the Kansas City Royals

Join Dr. Daniel Mack and John Williams with the Kansas City Royals as they tell us how the Royals work through the pitfalls of communicating probabilistic model output in a results-based industry. You won’t want to miss this presentation as they share an inside look at decision-making in baseball.

Participants will be able to:

• Understand that good business results come from good processes, but the long run can be uncomfortably long
• Learn techniques for communicating risk and variance to a non-technical audience
• Articulate advantages of leveraging large datasets and knowledge sharing to deal with incomplete present information

For CEUs, please complete the end-of-session survey: https://www.surveymonkey.com/r/YWFLQ8X

Ideal for CTE administrators and teachers alike! How do you make sure every student in your CTE program graduates with smart, effective communication skills? Use the techniques from award-winning author Danny Rubin. His "Top 5" skills include polished email etiquette, "selfless" networking, "storytelling" cover letters, unforgettable handwritten notes and more!

Learning Objectives:
Objective 1: Provide strategies to write polished, professional email etiquette to impress employers from the first message.
Objective 2: Understand how to talk with others in real-world situations like career fairs, networking conversations and job interviews.
Objective 3: Receive a comprehensive education in "soft skills," which are often difficult to teach -- especially through real-life application.
Objective 4: Share a bold new way to teach employability skills through hands-on, project-based learning.

For CEUs, please complete the end-of-session survey: https://www.surveymonkey.com/r/2HBHC2X

Join Michael Farmer, business founder, Visiting Scholar at Blue Valley Center for Advanced Professional Studies (CAPS), and Entrepreneur-in Residence for Techstars Kansas City, as he shares the story of his own “product road map” and how he is working with high school students to develop their own individual product road maps. Michael will share information about his successful Invention of You course at Blue Valley CAPS, how he is incorporating project based learning for life into his classroom, and observations about thriving in a growing gig economy.

For CEUs, please complete the end-of-session survey: https://www.surveymonkey.com/r/CXGSYPC

Join Charles King, of Kansas City Power & Light as he steps us through some of the cybersecurity perils present in many businesses today and how many companies, including Kansas City Power & Light are working hard to avoid breaches. Charles will also highlight a data breach that occurred with a Kansas City Power & Light third-party vendor and retrace the process they used to restore customer faith following the breach.
  
Participants will be able to:

• Understand the current landscape of cybersecurity risks and potential for data breaches
• Identify various cybersecurity risks
• Identify techniques for preventing data breaches
• Understand and explain customer care techniques used during crisis situations

For CEUs, please complete the end-of-session survey: https://www.surveymonkey.com/r/H3V2L6G

Give your students the ultimate edge as they compete for top honors at CTSO competitions. Award-winning author Danny Rubin will share 7 powerful communications strategies that will make judges stop and say, "Wow, that student was exceptional!" Learn smart tips for writing, public speaking and other critical employability skills.

Learning Objectives:
Objective 1: Give students and teachers an edge as they prepare for competition with game-changing communication advice that will set them apart immediately.
Objective 2: Provide students with a comprehensive, real-world education in employability skills, both for career preparedness and working in a business/on an entrepreneurial project.
Objective 3: Cover difficult-to-teach topics like email etiquette, interpersonal skills, public speaking and dozens of other scenarios where “soft skills” make a tremendous difference during CTSO competition.
Objective 4: Address workplace readiness skills mandated by state and local government with ACTE-supported material.

For CEUs, please complete the end-of-session survey: https://www.surveymonkey.com/r/HPS7MVR

Equip yourself with engaging ways to teach entrepreneurship through our website interactives! Explore entrepreneurial talents through creative group activities. View primary source video interviews of entrepreneurs in action. Attendees will take an entrepreneurial survey as a self-assessment of their own entrepreneurial potential and discuss results. We will walk through the lesson “Are You Read to Take a Risk?” and learn about the 10 talents of successful entrepreneurs. Participants will complete small group entrepreneurial activities and learn about how to access all of the resources shared and more.

For CEUs, please complete the end-of-session survey: https://www.surveymonkey.com/r/6G3QYFD

Discover new resources to help high school students build knowledge and skills tied to decision-making, analyzing economic and geographic data, planning a budget and more. This session will provide an overview and active demonstration of new, classroom-ready lessons from the Federal Reserve Bank of Kansas City focused on entrepreneurship, banking, budgeting and micro-lending’s impact on poverty. Session attendees will walk-through the lessons and receive free copies of each resource.

For CEUs, please complete the end-of-session survey: https://www.surveymonkey.com/r/ZDFBLL5

Kristie Larson, Director of Education and Tami Parr, Director of Marketing and Communications at American Royal—an iconic part of Kansas City history since 1899—will highlight the rebranding process the organization went through several years ago to help change public perception of the organization and their mission. Once known as the host and organizer of the World Series of Barbecue (which they still are), they are also becoming known to the public as the nonprofit that gives over $1 million annually for youth scholarships and heavily supports agricultural education programs.

Learning Objectives:

• Understand how mission articulation affects a business brand
• Articulate decision making processes around rebranding
• Understand major steps in rebranding processes
• Understand how to focus events around rebranding
• Understand benefits of a mission awareness campaign

For CEUs, please complete the end-of-session survey: https://www.surveymonkey.com/r/ZC5SY7S

Ryan will talk about how basic marketing concepts are applied to Kansas Speedway and NASCAR events and marketing techniques utilized to reach their core audience. He will also highlight the ways marketing NASCAR events is evolving to include changing demographics in the current NASCAR era which includes building relationships with media outlets that can help them market to, and fold in a more diverse audience.

For CEUs, please complete the end-of-session survey: https://www.surveymonkey.com/r/ZXS5ZLY